Travel Copywriter

Hello! I’m Helen Batte, a professional travel copywriter and content creator. I specialise in creating clear, inspiring copy for travel brands, both online and offline. 

I’m a communications expert with more than 20 years’ experience in the travel industry (shhh…!) at least 15 of those as a PR and copywriter. I’ve written for tourist boards, airlines, travel start-ups and established brands.

I have a diploma in freelance journalism & travel writing from the London School of Journalism and an advanced certificate in digital copywriting from the Institute of Data & Marketing.

Plus, I’m a Digital Mums graduate, always on the lookout for new tools to make remote working work even better. 

If you need the specialist skills of a flexible, freelance travel copywriter, please get in touch for a no-obligation quote, or email helen@thistravellingfamily.com.

My Services

Website Copy

Perhaps you’re a travel start-up looking to launch a website, an established brand with a new proposition to launch, or you just feel that your web presence needs a refresh – whether it’s a one-off project or an ongoing need, I can help with the words, with SEO in mind.

Blog Writing

With my adaptable tone of voice, I can tailor your blog to suit your brand and develop a strategy to get your key messages out and your audience engaged. From industry insights to light-hearted observations, blogging is my bag.

Content & Feature Writing

Whether it’s a travel story, review, round-up or guide you’re after (or a series of them!), with my thorough research, industry knowledge and travel experience, I can put pen to paper (or finger to key) and create compelling content that will encourage clicks.

Press Kits & Media Releases

As an ex-travel PR, I know how to spin a good press release and pull together a one-stop-shop media kit; whether it’s for a destination or an event, a new launch or relaunch, I can help you find the words to sell your story.

Marketing Materials

A cornerstone of my communications career, finding the right words to sell travel experiences is second nature to me; give me e-newsletters, brochures, advertorials and case studies. If it’s complicated and needs simplifying, all the better!

Proofreading & Copy Editing

Sometimes (in fact, every time) you just need a fresh pair of eyes. Need someone to give your blog posts the once-over before you hit publish? Or maybe you have 1,000 words and space for 500? Losing words and streamlining copy is one of my favourite things to do!


If you need more info on my skills and experience, say hello over at LinkedIn.